Advertising and marketing is a huge industry, it spends billions of dollars globally and creates thousands of job opportunities. The advertising and marketing strategies also helped in the evolution of design techniques used on different media which not only resulted into better and effective marketing campaigns, but also affected the media as a whole. The quality of content production for entertainment improved along with the quality of the advertisement and marketing campaigns that supported the production and broadcast of that entertainment production.

Advertising and Marketing industry also supported Web design and Logo design services by creating tremendous new job opportunities for them.

However designing something for the web is altogether different than designing something for the print or electronic media such as television or movies. There are several factors involve, first of all while doing a web design one needs to understand the pattern on which people consume the information on the web. Secondly the difference of the media is the second major consideration.

Web design is a lot a more interactive. Your design becomes a play ground for the visitors of that website. If you create a positively effective web design you make it easier for the visitors to browse and look at the information and ultimately make a purchase. Logo design, which in print media is nothing to interact with, becomes a very interactive part of the brand identity strategy. The logo design on the web can dance, can rotate itself, can show animations and can be used in many other ways that were not possible if it was used on print.

During the global economic crisis it was witnessed that small businesses found a new boost in shape of home based business and freelance service providers. These small businesses are supposed to stimulate the economy and the much needed stimulation will come because these small businesses rely on paying other small businesses for small services. Right now, a certain few industries have started to benefit from this burst small businesses. Web hosting, web design, logo design and graphic design businesses are among this list too.

This trend shows us that today’s small businesses care a lot about their effective online marketing needs. They do realize that they can reach many more potential customers on their own using the internet and social media. But they also realize that they will have to pay a few certain companies to host their websites, or design them professional looking web sites, or hire professional logo design companies to create logo and other graphics for them.

The Design needs of these small businesses revolve around web and logo design. Some of them even went out of their way to try their luck with the internet advertisement programs such as Google Adwords and Facebook Advertisements. It is very clear that the small businesses that cared about their brand identity did extremely well during the recession. They did not have any finances to back their business plans but even then they understood that it is crucial to have a professional looking web presence to win customer loyalty and trust.