Overview

I Can Make You Thin is written by Paul McKenna, a world renowned British hypnotherapist. McKenna has a popular diet program in the Unites States on the Discovery Channel also called I Can Make You Thin. McKenna's program is extremely simple and is based on only four golden rules.

When you are hungry, eat. Eat what you want, not what you think you should. Eat consciously, and enjoy every morsel. When you think you are full, stop eating. The diet consists of following these basic rules, and to listen to a 25 minute hypnosis CD every day for the first two weeks.

McKenna is practitioner of Neuro Linguistic Programming, which models the habits of successful people and then duplicates them for others. The four golden rules of I Can Make You Thin is a model of the way naturally thin people eat.

Pros

Not a Diet: Of all the "non-diet" programs out there, this one definitely lives up to that billing, as you are encouraged to eat whatever you want, not what you think you should. Flexible: This is a program that can be done in any circumstance, from restaurants, to kids, to vacations this plan can be done. Cons

Not a Diet: Since you are eating whatever you want, some people just won't lose weight on it because even if they're eating less pizza, ice cream and cheesecake, they still aren't eating healthy enough to lose weight. Bad Food: Encouraging people to "eat whatever they want" will encourage people to consume mostly processed foods, which not only isn't good for your weight, but is bad for your long term health as well. Bottom Line

If you were naturally thin most of your life and put on some pounds over the years, this might be the answer for you. If however you have struggled with weight most of your life, this simplistic approach might not have all the tools necessary to reach your weight loss goals. Permanent weight loss requires a healthy balanced diet with an emphasis on fresh unprocessed foods, with regular exercise.