Trying to fight Google or be cleverer somehow is pointless,

destructive and the wrong attitude.

Learn to LOVE Google and work WITH IT instead - and it will

send you streams upon streams of people. It's as easy as pie if

you follow these straightforward instructions.

1. Google Love ...

Google and all its programming is not some form of enemy -

unless you are a piece of web scum, that is.

Google is based on the idea that it should help people FIND

WHAT THEY ARE LOOKING FOR.

That's all.

Sit with the statement above. Meditate upon it if necessary.

Use EFT.

But UNDERSTAND that a pointless site that has no unique content

will NEVER get ANYWHERE with Googly or any other outfit that is

using their techniques and methods.

You can buy books and ebooks until your wallet bleeds on "how

to trick Google" this and that - just forget it.

Unless you have SOME THING that SOME PEOPLE will HONESTLY WANT

and be grateful for when they find it, there is no hope and

there is no point in reading any further.

Also, trying to fight Google or be cleverer somehow is

pointless, destructive and the wrong attitude.

Learn to LOVE Google and work WITH IT.

If you have the contents, and you follow the most simplest

common spider robot courtesy protocols, then it will come and

it will index you.

It will be that mystical bridge between YOUR (customers,

people, communities, friends) and your site.

That's what it does, that's what it is, that's it's nature and

if you know that, then all is well.

You will get good results following the rest of this.

2. Dressing For Google ...

So now, let's have a DECENT website with DECENT content.

A decent website means:

• All the pages and directories have links that work properly

and allow Google to slide with immense ease from one place to

the other, without ever hitting an annoying dead end;

• All the pages are cleaned up so that you have the absolute

MINIMUM of html instructions and nothing that doesn't need to

be there, such as vast and pointless java scripts or the truly

appalling "mso" instructions;

• All the pages have the right meta tags which ACCURATELY

REFLECT what's on them, and including title, content,

description, keywords at the very minimum;

• All your pages have proper headings and descriptions and

content WHICH MATCHES your meta tags to a T;

• All your images are title and alt tagged CORRECTLY and

resident on your own site.

Decent content means:

• Whatever you've got, it is USEFUL. If it is UNIQUE, so much

the better, and that's not hard. All you need to is to be

yourself and use your own words, even if you are affiliate -

write your own reviews, put your own dog's picture on it, be

unique, be YOURSELF.

• Whatever you've got, I'm sure there's some people who want to

look at it, read it, do something with it. There's billions of

people out there. Just make sure YOU KNOW WHO YOUR PEOPLE ARE

and write to THEM.

• Decent content also means that what you've got is presented

so that both Google and a human being get it what that is all

about.

When your website is up and running, test, test and test again.

Try every single hyperlink on your own computer, on someone

else's and on all manner of different browsers.

Only when you are happy that it all works as it should, we go

to Step 3.

3. Let Google SEE You

You need a minimum of 35 decent links going to your site for

Google to take any notice of you and start paying attention.

Please be aware that "one link" is just that -

http://www.snark.net is NOT the same as http://www.snark.net,

which is not the same as http://snark.net, nor even remotely

similar to any variation including http://snark.net/index.php

All, each and every ONE is viewed as a single separate link -

when you need 35 ALL GOING TO ONE SINGLE ADDRESS to do the

magic.

So now, to the "decent links" part.

A site that isn't indexed much by Google or doesn't turn up

until page 1,993,990 on a Google search for its kind is

WORTHLESS to you.

Find HIGH RANKED directory listings for your site and list your

site THERE. This goes for any of the many variations on getting

a link from another site, be it a guestbook signed or an

article placed. Don't waste your time with anything that itself

doesn't turn up on Google's own top ten.

Now, you've got a date with Google.

What we need to do next is to BUILD A RELATIONSHIP - prove our

value and worth over time, in other words.

That's the next of our Google top tips - seniority and

reliability.

4. Be THERE When Google Calls!

Make sure you've got a decent ISP with 99% uptime or better -

that's of course elementary.

Don't ever take your site down for whatever reason and make any

changes gradually.

Most importantly, get the best tracking software you can afford

and find out who is already coming, and what they are coming

for.

That's the key to long term success - to find what you're doing

well and then expanding on it. For example, if one person came

from Google (or any other search engine) for the term "snark",

then build on that. Write more articles about snarks, what to

do with them and without them, how to avoid them, collect snark

images - in other words, become the first port of call for any

snark enquiry.

Build on your speciality some more with a web directory, guest

articles, reviews and then we're more than 3/4 the way to a

real web presence and Google responding to changes in your site

near instantly, which is what we want.

5. Keep Improving ALL THE TIME.

The final success tip is to keep improving ALL THE TIME.

Pull up the html or php you wrote a year ago - I bet you can do

better now.

Review your meta tags and your site copy and improve on both.

Name your pages, images and directories better. Improve the

content, structure, navigation of your site.

Keep at it with directory listings and submissions -

directories come and go, you need to be always there with the

"state of the art".

Keep doing useful link exchanges with matching high ranked

sites too and keep adding VALUE and UNIQUE CONTENT to your

clean and well presented pages.

That's the most important thing of all - to keep at it with

continuous improvement.

Follow these steps EXACTLY with a well named new site with

decent content - and you WILL see immediate improvement in your

Google rankings.

Good Luck and Good Spirits always,

Silvia :-)