Sales / Service
Using Risk Reversal Closes More Sales
By Archie Lawhorne · 19 years ago
When you minimize risk in purchasing decisions a lot more people are willing to say "yes". Once they sample your product or service, if it performs as you say, most customers will keep that product ...
How to sell more to your customers (upsell at point of purchase)
By Ian Simpson · 19 years ago
Regardless of all the different traffic techniques in the world, even with proven sales copy and conversion methods in place, even with years of studying and applying various direct and indirect marketing approaches, the one ...
The Perfect Sales Letter Layout?
By Stuart Elliott · 19 years ago
A question that I often get asked is "Stuart, What is the perfect sales letter layout?"
And its a question that I'm not really able to answer, you see there isn't really a perfect layout. ...
21 Sales Letter Secrets - Part I
By Scott Groves · 19 years ago
As a “Results Coach” to numerous business owners in a variety of fields, I am often puzzled as to what little or no effort goes into marketing.
Businesses spend money on advertising methods such as ...
Getting Into Your Buyer's Shoes
By Charlie Lang · 19 years ago
The story
A few weeks ago, I met Chris* at a networking event. We chatted about what his company was doing and what my business was all about. He quickly realized that his company's online ...
Contact Centers
By Jimmy Sturo · 19 years ago
A brick-and-mortar contact center is a service-oriented place where customers and others seeking help are aided by a trained work force. The contact center is managed by a professional organization that provides and manages the ...
Inflict Pain On Your Customers Over The Internet And Gain More Profits!
By Alan Quan · 19 years ago
Although the internet is a ‘cold’ way of doing business compared to face to face business, you should remember that you are still dealing with people. The computer has changed the way we do business, ...
Should you Take Care of your Customers?
By Frederic Moraillon · 19 years ago
Sometimes it feels like business would be so much better without customers. We could go about our internal meetings without problems, set-up strategies that we like and understand, decide where the funds should go...life would ...
Building Your Customer List With a Newsletter
By Christopher Robinson · 19 years ago
It is important to note a few points when writing your newsletter. Do not rush this and plan your publication well. Once you develop a really good newsletter you will have more chances of readers ...
Sales Letters And Stories?
By Stuart Elliott · 19 years ago
If you want to get someone to pay attention to what you are saying, tell a story!
Everybody loves to listen to a good story but not many people tell stories in their sales letters ...
POS
By Steve Valentino · 19 years ago
Point of sale (POS) is just another name for the cash counters where you pay for your purchases. This could be a supermarket or a highway establishment or any other physical location where money is ...
Do You Love Your Business but Hate Getting the Word Out?
By Denise Michaels · 19 years ago
Attention women business owners: If the thought of marketing and selling in your small business almost drives you to chocolate – keep reading. I’ve cracked the code on why we hate “asking for the sale” ...
Sales Success: Nowhere to Go Today?
By Daniel Sitter · 19 years ago
Tommy Shaw, guitarist and songwriter for the popular rock band, Styx, wrote a song several years ago entitled “Too Much Time on My Hands” where he included the lyrics “I have a nowhere to go ...
Should Your Sales Letter Be Long Or Short?
By Stuart Elliott · 19 years ago
Which type of sales letter generates the most sales, a long one or a short one?
No prizes for guessing correctly - A long, INTERESTING sales letter consistently converts more prospects into paying customers.
(And ...
How To Prospect Top Dogs And Put Your Sales Through The Roof
By Leslie Buterin · 19 years ago
In light of the downward move of our economy, most of the sales organizations in this country are scared spitless. I hate living in fear. Bet you don't like it much either. What if you ...
Making Cold Calls Enjoyable ... Impossible?
By Charlie Lang · 19 years ago
Have you ever wondered why there are still companies that use cold calls to acquire new business even though most people hang up sooner or later on most cold calls?
It's the so-called 'numbers game' ...
Sales Letter Writing - The Final Push
By Stuart Elliott · 19 years ago
You started by writing the headline of your sales letter, moved through the body and now you're getting to the nitty-gritty part of your copy - getting your prospect to part with his money...
Will ...
10 Top Rapport Selling Tips (Deborah Patel Interviews Paul Archer)
By Deborah Torres Patel · 19 years ago
Deborah Torres Patel:
You and I both agree that many salespeople often forget the most important part of the sale…the customer.
Paul Archer:
That’s right. My crusade is to put the customer back on the ...
Elevator questions are your key to sales success.
By Tim Connor · 19 years ago
If you were able to get an appointment with the president of an organization that was a potential customer who could give you more business in one sale than all of your other customers combined ...
How to Generate Leads on the Internet
By Jimmy Sturo · 19 years ago
In the last decade, the Internet has become a major commercial force. Not only do online sellers like Amazon.com have huge sale numbers, but nearly all successful businesses must utilize the Internet in order to ...