Search Engine Optimization
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Using Spider Traps to Discourage Site Scraping
By Rob Sullivan Sullivan · 20 years ago
Sometimes your competitors will do almost anything to compete with you including stealing your content.
To do this they sometimes employ automated software much like a search engine crawler to make the process quicker and ...
5 Ways Google Will Help You With Your Traffic
By Tinu Abayomipaul · 20 years ago
If you’ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.
But if you knew what I do, you’d realize ...
Google AdSense Fraud: Sofizar
By Ron Arthor · 20 years ago
It's worthwhile to examine Google's definition of Google AdSense and Click Fraud , before delving deeper into “AdSense Fraud” .
Google AdSense fraud is one of the diseases that plague the Ad Words advertisers. The ...
Choosing The Right Keywords
By Brian Pratt · 20 years ago
Internet marketing and search engine optimization hinge on
knowing what keyword or keywords web search surfers are
searching for on the web. By doing extensive keyword analysis
you can zero in on the best keyword ...
The Death of Reciprocal Links
By Christoph Puetz · 20 years ago
The last series of Google updates that started at the end of October has shown that Google is once more again a big step ahead of many webmasters and SEO Bounty Hunters. It seems like ...
The Importance of Web Analytics :: Using Your Analytics Properly
By Rob Sullivan · 20 years ago
Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is.
In this article I look at some practical ...
SEO and Search Engine Forums & Conferences :: are they really helpful?
By Rob Sullivan · 20 years ago
Working in the SEO/SEM industry can be very rewarding. Many times a problem can be solved simply with a little online research, and posts on a few forums.
All to often, however, some people put ...
Effective SEO Comes Cheap
By David Riewe · 20 years ago
Search engine optimization or SEO is the hottest way to drive
targeted traffic to your website. Maximizing the benefits of a
well optimized website will yield lots of earnings for the
marketer. However, optimizing your ...
Web Content (Mass + Keywords) + Links = SEO
By Joel Walsh · 20 years ago
Of course, the whole goal of the search engines' ranking
schemes is precisely to deliver good, relevant content to
users. The mechanism for how search engines select and reward
good, relevant content is essentially just ...
Organic "Natural" Search Engine Optimization Vs Pay Per Click Search Engine Advertising
By Jagmohan Saluja · 20 years ago
When you purchase visitors or "clicks" from a search engine,
this is called "pay-per-click" (PPC) search engine
advertising (or PPCSE). Pay-Per-Click Search Engine
Advertising allows you to quickly get top search engine
placement by "bidding" ...
Search Engine Placement - Most Overlooked Key
By Bob Schwartz · 20 years ago
Good design, proper key word density, intuitive navigation,
correct Meta tags and informative content are all important to
achieving top search engine placement. Especially when it comes
to real estate sites, they are almost devoid ...
Deep Linking: How to build quality links to deeper content
By Rob Sullivan · 20 years ago
Sometimes one of the hardest things to do for any website is build links to deep content.
These are the links that generally will help the site perform best overall in the search engines. This ...
Google Love - Five Top Tips To Make Google Love Your Site
By Silvia Hartmann · 20 years ago
Trying to fight Google or be cleverer somehow is pointless,
destructive and the wrong attitude.
Learn to LOVE Google and work WITH IT instead - and it will
send you streams upon streams of people. ...
Planning a site redesign? Read this first!
By Rob Sullivan · 20 years ago
I can’t tell you how many sites I’ve consulted on where, without a word to the SEM team, the site owner re-launches with a brand new site. Sometimes it’s a simple cosmetic change but more ...
Server Issues which can affect Search Engine Rankings
By Rob Sullivan · 20 years ago
Server Issues which can affect Search Engine Rankings
I was recently helping someone troubleshoot some problems at SearchEngineWatch forums and it struck me that I should write an article about this and other issues. Because ...
Why Google Indexing Requires A Complex Blend Of Skills
By John Fowler · 20 years ago
If it was easy, everybody would be doing it. Getting a
company’s name and products, or services, onto the first page
of a genuine Google search isn’t a trivial piece of work. In
fact, there ...
Flash, SEO and Optimization - How to properly use flash on your websites
By Rob Sullivan · 20 years ago
Flash, SEO and Optimization - How to properly use flash on your websites
Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they ...
10 Costly Search Engine Mistakes to Avoid
By Brad Eden · 20 years ago
If you have a website then you already know the importance
of traffic. Traffic is to Internet marketing as location is
to real estate. It's the only thing that really matters. If
you cannot generate ...
Search Engine Optimization History
By Christoph Puetz · 20 years ago
Webmasters today spend quite some time optimizing their
websites for search engines. Books have been written about
search engine optimization and some sort of industry has
developed to offer search engine optimization services to
potential ...