As dedicated, passionate entrepreneurs, we have been using Social Media for our branding and relationship marketing for a while now. Social media is not new anymore; it’s just intelligent business.

Over the last two years, this remarkable platform has truly transformed the way we live, work, and play.

I am so grateful for this brilliant PR and marketing tool for you and I! However, if you are like me, I find not everyone on Facebook and Twitter to be mindful or energetically responsible – or what I call good stewards of their posts and strategies. Yes, I agree not everyone is using Social Media for business, but those who are really should employ quality, effective and responsible strategies.

Perhaps you can relate, so I have composed five REAL straight-up truths about being a good steward of your Facebook and Twitter efforts. I may be giving voice to what you have been wanting to express, yet did not have the courage to say so. 

With compassion and respect, here goes.

1. Social Media is first and foremost about building quality relationships in a community format. Watch your mindset and intention as you post. Gratitude, appreciation, kindness, giving, and serving are all energetically responsible intentions. It’s not about convincing and prodding. It’s building the KNOW, LIKE, & TRUST factor first to prospective and existing patients, selling/promoting second. Social Media is the NEW PR.

2. You engage your friends, fans, & members (group page) to interact with you by posting and commenting about relevant business/industry info, inspiration, contacts, quality personal info, cultural events, positive thoughts, dynamic photos and videos. It’s about the law of increase for yourself and others – how can I serve others in their business and personal life. It’s not about posting or commenting mundane, boring, irrelevant, overly opinionated, self serving, items. It’s about we.

3. You are aspiring to build a brand that serves others in a quality, life affirming manner. In other words, promote your latest technique, technology, book, product or service in a personal way that speaks to your authenticity and the needs of your community (target market).

4. Social Media is like a game of golf. You are having a good time socializing in a casual, enjoyable environment as you play a mindful game that is enhanced by the quality discussions and interactions with your golf partners. With that, you build the KNOW LIKE TRUST and deals go down on the golf course; as they do on Facebook and Twitter. New clients will show up as a result of your consistent postings and peer-to-peer marketing.

5. Become a respected resource and expert in your field using Facebook and Twitter. This is built around your brilliance as you empower others. You build communities based on giving and receiving; the law of circulation. It’s about collaborating for the highest good of all.