The customer experience has changed. There is a demand from consumers to see web videos from companies they may patronize. Businesses must have online customer engagement to maintain the most competitive edge. More consumers not only search for a website and reviews on a business, but they also want to see videos from the people behind company. GoReelSocial.com helps businesses stay in front of the social media audience by producing and distributing custom web videos. Videos are displayed not only on websites and blogs, but shared virally through social media sites such as Facebook, YouTube, Twitter and more.

One example of web video has altered the customer experience:

Just imagine you are searching for a restaurant to dine on a Friday night. When searching for reviews on the restaurants, you come across an online video clip with an interview from the Head Chef from one of the restaurants. In a just over a minute of viewing, you have experienced the ambiance, seen the beautiful presentation of food, and now feel that you "know" the chef because you saw the video. Without hesitation you choose the restaurant with the video. Its the same feeling when you visit a restaurant you have seen on TV. That same feeling of "personally knowing" can be created out of web video – this is powerful for any business. What do people do when they see something on TV and then experience it? They tell everyone they know. With web video, a positive customer experience can grow tenfold. That same customer can "share" that video on social sites, blogs, and other websites.. virally placing that business in front of potentially millions.

Whether you are a home-based business, a small business owner or someone running a Fortune 500 company, a web video is a must as part of your social media marketing campaign. Web videos should be more than "internet commercials" – they should create a sense of trust and excitement with the viewer and give them an "insider" experience.

More that having just Facebook & Twitter accounts – businesses must know how to use the latest social media strategies to their advantage. Business must know how establish their brand with social marketing tools. Brands gain more visibility via web video, thus businesses can effectively build consumer confidence and trust before customers even walk in the door. Each business must know how to effectively use these social media strategies to gain the competitive edge.

When people search for you online through Google or Yahoo, they want to see more than your website. People seek out web videos. Businesses can easily build their online reputation by staying on top of what people see. Create an online video that speaks directly to your audience. It is the most effective way to build credibility and one-on-one relationships on the web.