By now, you are well aware that traditional advertising methods have taken the back burner to the rapidly growing acceptance of the Internet. Though I am a witness to the ever proven effectiveness of traditional advertising methods, my primary objective is to demonstrate how at the end of the day, our goal in business is to get our brand and message out to the masses in a way that encourages their conversion.

Conversion may mean something different for each individual dealership. For some it might mean that potential customers call more, for others it may be the submission of an online form. Whatever the concept is to you, the end result almost unanimously is the same: SELL MORE VEHICLES! But how do we sell more vehicles when we limit the way our potential clients become advised about them?

As social media site usage grows, famous sites such as facebook become compelling, powerful ways of building consumer confidence and keeping your potential customers engaged. Did you know that with over 500 million accounts the average facebook user spends 25 minutes per day on facebook? As ridiculous as that may sound, it demonstrates how effective facebook can be as part of your automotive or RV dealerships online marketing plan. 25 minutes is more than enough time to target their interest and get them searching your entire inventory right?

With the use of Auto RV World's facebook inventory application, Automotive, RV, Boat, Bike and Equipment dealers may now seamlessly integrate their entire inventory list with their facebook fan page without any added effort. Putting facebook to work for your automotive dealership will prove to be one of your least expensive advertising tactics and will give your online visitors a real motive for visiting and "liking" your auto dealer facebook fan page.

Think about it. How many times have you visited a business' facebook fan page having followed a link that said, "Like us on facebook" only to find out that the only information on their fan page is a few random wall posts and their contact information. One can't help but ask, "Why am I here?" or "Why didn't I just go to their website in the first place?". Of course we should be flattered by the fact that someone took the time to go to our facebook fan page, but how much more effective would it be if clearly there was a reason for them to be there?

Imagine giving your potential customers the ability to search your entire new and used vehicle inventory while they are logged in to facebook!

Here are some other cool features offered in this application:

• Exhibit up to 36 images of each vehicle

• View videos

• Inquire more information

• Share vehicles on personal wall posts

• Search filters that allow prospects to find a specific vehicle

For any Automotive, RV, Boat, Bike or Equipment dealer out there looking for a cost efficient way to have their complete inventory on their facebook fan page, I would strongly encourage contacting Auto RV World and getting a free online presentation on how it works.