Custom signs are so much more than location markers and identifiers. Their advertising power contributes to the way that they directly affect consumer perception about your business. There is no denying the ability of imposing business signs to draw customers in. The average consumer will enter a store based on signage alone at least 75% of the time, according to surveys. Customers also believe how sign quality and design greatly corresponds to the quality that they can expect of a business, which is why they tend to lean towards businesses with well designed and well-maintained custom signs and avoid businesses that lack proper identification or have visibly worn out signage.

Custom made signs are undoubtedly major business boosters that help make brands stand out. They are crucial marketing tools effectively build brands. They alert clients and make them aware of your business’ existence and they create an impactful initial impression that gets embedded in people’s minds. As such, metal custom signs make for great tools for establishing brand image and iconic imagery that people can begin associating with your business.

When using vinyl custom signs, it is also crucial to decide upon the best location for each type of sign you want produced and installed within or outside your premises. Building signs must be featured in prominent spots outside of your building, be it your roof or the entrance to the building. Storefront signs and monument signs are also excellent outdoor installations that make a great impact on customers. Custom signs are advertising tools that help boost your business and pay for themselves along the way, as they do a great job at promoting your brand tirelessly, without the continuous or added cost of reproduction.

At Visual Signs and Graphics, we help businesses communicate their message with their target audiences visually. We specialize in custom signs that help clients stand out from competition, giving you an incredible variety of business sign options—ranging from metal custom signs to vinyl custom signs and a wide range of other styles, designs, and finishes to help make sure that your business stays top-of-mind despite the fierce rivalry within your niche.