In Toronto’s relentless real estate market, one name consistently delivers results when the pressure is highest: Alex Goodman.

Long before he ever listed a property, Alex spent over a decade at ELTE (80 Ronald Avenue) — Toronto’s iconic 300,000 sq ft design destination — becoming the country’s top closer of the world’s most exclusive handcrafted mattresses. Vispring, Aireloom, and Carpe Diem beds priced from $12,000 to well over $100,000 aren’t sold with flashy pitches. They’re sold with trust, education, and the rare ability to help ultra-high-net-worth clients justify life-changing luxury.

Selling a $100,000 mattress is harder than most $5-million home sales. There’s no shelter urgency, no visible status symbol, and the client can (and often does) walk away. Yet Alex turned skeptics into raving fans day after day, mastering the exact skills that now make him one of Toronto’s most effective real estate closers: reading people instantly, dissolving sticker shock, and painting vivid lifestyle pictures that make “yes” feel inevitable.

He began his sales career at just 19 as a furniture store manager, learning early how to lead teams and close under pressure. That foundation, combined with his ELTE experience among Toronto’s most discerning clientele, gave him an unfair advantage the moment he entered real estate with Royal LePage Your Community Realty.

The results speak for themselves.

In the last 18 months alone, Alex has:

Sold a boutique Yorkville condo 18% over asking with 7 competing offers in just 11 days

Closed a Leaside century home for $3.1 million and seamlessly relocated the sellers into their ideal Forest Hill downsizer

Assembled three adjacent development lots in Etobicoke for $4.2 million — all cash, zero conditions

Consistently ranked in the top 5% of Royal LePage agents nationally

Surpassed $30 million in sales volume (and still climbing)

Clients describe him the same way: calm, strategic, zero pressure — and somehow always gets more money, faster, with less stress.

“Alex sold our house for $312,000 over asking in 9 days. We still don’t know how he did it.”

“We jokingly called him the Mattress King… until he became our real estate hero.”

Whether you’re selling a $1.8M semi in Leslieville or a $12M estate in Bridle Path, you’re not just moving bricks and mortar — you’re making one of the biggest financial and emotional decisions of your life. You deserve the realtor who’s already proven he can close impossible, high-ticket luxury deals with ease.

You deserve someone who’s been battle-tested in the luxury trenches since most agents were still in high school.

You deserve to Better Call Goodman.