Keurig b100 might not seem like anything special to you, it looks just like a single serve coffee maker. But, this is no ordinary machine; this is the one that propelled the brand into what it is today.

This model is the first keurig coffee maker to be rolled out and is the one that help the brand capture market share and established itself as one of the key players in the coffee industry.

Currently, it is among the top three brands in the single serve segment, and in terms of market share, it is second, after Senseo but more than Tassimo.

Which means to say that this keurig coffee maker has single handedly penetrate a very competitive market and took what generate new business and also convert competitors customers into her own customers. No easy feat if you think about it.

And it is not easy for this fellow to do what is has done, if you consider that when it was first being retailed, it was selling at close to $250! Usually, new comers into the market would try to capture market share by entering at a very low price, but she is entering at a very high price.

At that time, Senseo is retailing at less than a hundred dollars and one can get a drip filter brewer at less than $50. So, this unknown brand at that time, is selling at close to 3 times higher than the market leader, and 5 times more than the usual brewer.

Now, think about it, if you are a coffee drinker that has never heard of this brand, would you pay so much money for it? It is very unlikely right? So, what is that key success factor that allows it to capture huge market share despite the odds?

That factor is quality. The coffee maker and the coffee pods that come from keurig is an innovation that is not only different but many notches better than what the industry is offering.

For example, coffee pods that are used on most single serve brewers are sealed together in a special filter paper. The coffee cannot be kept long in this manner and in fact, no matter how well you store it, some flavor would be lost.

For keurig, they store in what is known as k-cups, it is not only air tight and the way the hot water pierced through the cups is a patented technology that assist it to produced better coffee.

Then, at a time where most single cup machines has 10 or 20 flavors, this b100 is armed with close to 50 varieties of not only coffee, but tea and chocolate.

The fact is, this is a very good machine that produces quality drink, and you really have to try the machine and enjoy the drink to understand it. Otherwise, it would not have capture such huge market share right?